The green tick next to a business name on WhatsApp signals that Meta has verified it as a notable, authentic brand. Customers trust it, so businesses want it — but there is a lot of confusion about what it requires. Here is a grounded explanation for Indian businesses.
What the green tick is (and is not)
It is the Official Business Account badge, granted by Meta after review.
It is not the same as being verified to send messages — you can run the WhatsApp Business API without it.
It does not change your messaging limits or pricing.
It mainly affects how your brand name and badge appear to customers.
Who tends to qualify
Meta looks for notability: evidence that your brand is well known and talked about by third parties, such as coverage in independent, reputable publications. A new, small business usually will not qualify at first, and that is normal. Business verification of your Meta account is a separate, more attainable step and is what most teams complete to operate the API.
How the application works
Operate your number on the WhatsApp Business API through a Business Account.
Complete Meta Business verification for your organisation.
Request the Official Business Account badge from within Meta's Business tools; approval is at Meta's discretion and based on notability.
Keep a healthy quality rating and a consistent, real business presence.
What to do while you wait
The badge is a trust bonus, not a prerequisite. Focus on the things that actually drive results: a connected number, approved templates, clean opt-in lists, fast replies and a healthy quality rating. TalkEZY gives Indian teams that foundation — connect your number, get templates approved inside the panel, broadcast to opted-in contacts and manage replies in a shared inbox — so you are messaging customers well before any badge arrives.
Start messaging customers on TalkEZY →