WhatsApp API cost calculator

Enter how many messages you send each month. Prices are per delivered message in INR, including Meta's charge, 18% GST and TalkEZY's fee.

Marketing ₹1.06/msg

Offers, launches, re-engagement

2,000 msgs = ₹2,120

Utility ₹0.16/msg

Order, payment and delivery updates

5,000 msgs = ₹800

Authentication ₹0.16/msg

OTPs and login codes

0 msgs = ₹0

Service replies ₹0.16/msg

Replies within 24h of a customer message

3,000 msgs = ₹480

Estimated monthly message cost

₹3,400

10,000 messages. Excludes your plan subscription. Rates follow Meta's India rate card and change when Meta updates it; failed messages are never charged.

How WhatsApp message pricing works

Meta charges per delivered template message, by category. Marketing costs the most, utility and authentication much less, and replies inside the 24-hour customer service window are free. GST at 18% applies to Meta's charge. Read the full guide on our blog.

WhatsApp Business API pricing in India, explained

TalkEZY

TalkEZY is a WhatsApp Business platform: connect your number, run a permission-safe team inbox, send approved templates and broadcasts, and track delivery, billed simply in INR.

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